Template
Testimonial request email templates that make asking easier
Use clear, low-friction outreach to invite customers to share a story while the value is still fresh.
Keep the ask specific
The best requests explain why you are asking, how long it will take, and where the testimonial may appear.
- Mention the customer outcome
- Link directly to the form
- Explain consent
- Thank them either way
Follow up respectfully
A single helpful reminder often works better than a generic sequence. Make the request easy to ignore and easy to complete.
Frequently asked questions
How long should a testimonial request be?
Keep it short: one sentence of context, one clear request, and one direct link.
Should I ask for video or text?
Offer both when possible. Text is lower friction, while video can be stronger proof for high-intent pages.