Guide
How to collect customer testimonials without a messy spreadsheet
Build a simple testimonial collection process that turns happy customers into reusable marketing proof.
Use one repeatable request flow
The easiest testimonial programs are consistent. Send customers to a branded form, ask focused questions, and capture permission at the moment of submission.
Publish only the best proof
Moderation lets you tag, approve, and organize customer stories so the right proof appears in the right place.
- Ask after success moments
- Keep questions short
- Capture consent clearly
- Tag testimonials by use case
Frequently asked questions
When should I ask for a testimonial?
Ask after a clear success moment: launch, renewal, support win, onboarding completion, or measurable result.
What should a testimonial form include?
Ask for name, company, role, rating, the story, and explicit permission to use the testimonial.